It’s hard to get your site to appear in Google’s search results, and it’s especially a problem that most people face when newly starting a website. It’s important to get there somehow, because that will determine whether or not people will get to see your site. SEO (search engine optimization) is the method or technique of adjusting your site’s content for it to become visible in Google easily. This is what most people should utilize if they want their site to get a high ranking; the higher the rankings, the higher the chances for the site to appear in the search results. To do this properly, here are a few tips on onpage optimization:
Bold, Underline, and/or Italicize Your Keyword
Bolding, underlining, and/or italicizing your keywords will make them standout and be distinct; however, overdoing it means over-optimizing it. The trick here is to emphasize on the keyword once or twice, and then write naturally as the article progresses. Not only is this a good on page optimization technique but it will also make the topic easier to understand or remember.
No Keyword Stuffing
Keyword stuffing is a big no-no in the online-writing industry, because Google sees it as an attempt to manipulate the system they have established. In other words, it’s undermining the system to get your site’s ranking high in the search results. When it comes to on-page-optimization, you should practice some caution in using keywords, because the penalties can hit your site hard; wherein, your site won’t get a high ranking. To put it differently, not enough keywords is bad, but too much keywords is worse.
Keep the Keyword in the URL
When the keyword is in your site’s URL, it will significantly increase the chances of getting a high ranking. Specifically, if you’re targeting a certain niche competition, this is an advantage you don’t want to pass up. However, likewise in keyword stuffing in content, it also applies in URLs. In this article optimization tip, remember to keep the URL short, use hyphens, and don’t be case sensitive.
Research Your Keywords
By properly researching beforehand, you can get the upper hand in Google’s rankings. First off, check the new Google Keyword tool or use market samurai to look for a keyword that is regularly searched to increase your site’s chances to get searched; keep in mind, however, that you can opt to target niche keywords with low competition, as this will make your site a better contender in that particular “field” instead of trying to compete with sites that have established high rankings in keywords with high competition. To put it simply, you can opt for keywords that aren’t the most popular. Lastly, apply all of these newly-acquired on page optimization techniques on your content.
Constantly Update Content
The phrase “content is king” is true even today. Google regularly detects updates and changes on websites to adjust the rankings, and if your site remains idle for quite a long time, it will just get pushed to the bottom further and further. In other words, to keep or get a high ranking, you must add high-quality content on a daily basis. Also, don’t forget to be unique, because, when it comes to article optimization, it will make your website standout from the crowd. Read: The Art of Content Marketing
All these tips are commonly overlooked by new website masters or SEO practitioners. Although it’s a hard industry to compete in, keeping a few things in mind can make it come easier than it’s supposed to be. Remember to never manipulate Google’s system, as the penalties can break your website greatly. Always abide to the guidelines and rules to get a successful website in the rankings. In other words, do all of your article optimization techniques properly under legal terms, lest you find yourself at the bottom of the rankings forever.
Enjoy the post? Please like, share and tweet this post. Most importantly comment below on your thoughts about the article. Tell me what you liked most or what you did not like.