Inbound linking is also known as backlinks. It is a link that connects web pages to another web page from different sites. Backlinks can indicate how popular a site is. Usually, it is a related link to the primary website. The other terms used to refer to it are: incoming links, inlinks or inward links.
In the past, inbound linking was a means of surfing the net. But with the rise of search engines, they have become a significant aspect of search engine optimization or SEO. Nowadays, it determines whether a website is “in demand”. The presence of backlinks boosts the website publicity and increases your sites popularity.
Why Is Inbound Linking Important?
You may still be asking why inbound linking is so important. Let us take a look at the roles that backlinks play in our sites. We need to understand that these links are like “votes”. The more votes your site gets, the more influence it has. Moreover, your site will also gain better rankings according to those votes.
Gaining higher rankings for your sites will mean more authority. What does it mean to gain authority? Authority or domain authority refers to the power of a domain name. It helps new pages increase their popularity too.
Inbound linking can do a lot for your sites. They can bring new users to your site. If you get a highly positive response for your site, they can be good candidates for rankings among search engines like Google. This will signal the importance of your site. Subsequently, they will put your site as top priority for searches.
There are many benefits one can get from inbound linking. Here are two of them: first, it improves the site’s SEO authority. Second, it increases the relevance of the keywords. To simply put it, backlinks make your site popular to the public. They tell search engines that your webpages are worth reading and that your website is worth visiting.
Key Considerations In Inbound Linking
There are three things to consider if you want to ensure the efficiency of your inbound links. First, you have to consider the source of the link. Second, you have to also determine what its contents are. And lastly, you have to think over where the link should be placed. Let us get to know how they each affect your site.
The source of the inbound link will determine how much SEO credit is passed. While you are still looking for inbound links, better check also their authority. You will need that so you can double up your sites influence. The contents of the pages that you are linked to can also affect your site. You have to specifically determine the focus of your page and through that, you can also determine which link contains the exact keywords or keyword phrase.
You now have to identify the destination of the link. It may not be your website. But it has to be the highest ranking page. They have to be inbound links that have more authority. This will drive you to the keyword phrase which has the best ranking among search engines. Read: How To InterLink Your Articles.
Tips In Inbound Linking
To get better inbound links, here are some tips. You have to create a catchy content for your site. Audiences love to read blogs and see videos. This is a good way to start with by working on your blogs and videos. Readers would also appreciate it when they get responses for their blogs.
You also have to expand and explore for other opportunities. You have to get to know your audience and learn about them. If you find new audience, try to find out and venture into their world and what they are interested in. You can start a community which is related to their interest. This way you can somehow get loyalty from them and may start promoting sites as well. Read: Do you need target marketing?
However, you also have to be careful about exploring other opportunities and emerging yourself into a new world. Never be too engaging because that might risk you to lose your site audience. Too much requests can be irritating to your audience. As the host, you can apply certain interpersonal relationship principles to the handling of your site.
Now that we can obviously say that it is important to your site, you can now try to get as many inbound links as you can. But you have to be very careful so that you can only get the sensible ones. So the first thing to do is to submit to a directory. Directories like Ezinearticles.com, Squidoo.com, Hubpages.com, Technorati.com. There are so many out there. Just Google “Best Article Directories”. It is by far also the most effective.
Another technique is to access and submit to forums like the WarriorForum. You may use your inbound link to your message or topic as a signature. Get audience to your topics by creating a comment that will really catch their attention and lead them to your site.
And finally, you can also utilize your email. Inbound linking is a popular and the most efficient way of increasing your rankings, just carefully follow techniques and you’ll get there.
Now comment away. What techniques are you using to create link back to your site. If I am missing something please share. I will be glad to hear your thoughts