Facebook Ads are quite easy to generate. In less than 15 minutes, you can have one up and running. However, it’s not a wise idea to create the snippets in haste. For one thing, you don’t want to embarrass yourself to millions of Facebook users by exposing your faults on syntax and grammar and for another, these Ads come with a price. Because they’re not exactly free of charge, you have to be careful with how you put them together. Otherwise, you’ll be wasting a lot of money. This article provides a step by step guide for you. By all means if you don’t have a fan page, here is how to create a fan page.
1. Login to your Facebook account then head on over to the Facebook Ads home page.
Alternatively, just login to the social networking site then scroll down to the bottom of a random page and click the “Create an Ad” button. It’s among the other links in blue. The page may keep loading but if you go to your personal page it will be easier.
2. Once at the page, start creating your Facebook Ad.
A destination box will prompt you to state what it is you will be advertizing. It could be a page, URL, domain, place, or an application. Enter your details accordingly.
3. Set your objectives for your Facebook Ad.
Options regarding your aims will then appear. Choose one between “Get More Page Likes” or “Promote Page Posts”. If your goal is to acquire more fans, check the “Get More Page Likes” category but if specific posts are what you wish to advertize, select the latter.
4. Design your Ad.
As asked, type in the heading, text, and the landing view of your Facebook Ad. Also, upload an image. Make sure it’s a picture representing your product or service.
5. Choose between Facebook Ads and Sponsored Stories.
Facebook Ads are merely for the promotion of your own business. If your intent is to share your page’s posts, “Sponsored Stories” is what you should go for.
6. Manage the visibility settings.
Configure the audience you want to target. Decide on a group that has the potential to do dealings with you. You are required to enter a location, age, gender, precise interests, broad categories, and connections. These are the people your Facebook Ad will appear to when they login to the social networking site. Choose wisely.
7. Proceed with the payment.
Lastly, you wrap it all up by forwarding an amount dependent on your preferred methods. If you want to base things on the frequency of your Facebook Ad showing on the site or if you would rather pay everytime it gets a click, that’s up to you.
Tips for Better Results
• Optimize your Ad by making use of only one keyword, one country and grouping by age.
Instead of incorporating a bunch of terms in the precise interests, stick to one keyword. Relay a brief message with your key term. Stuffing up your Ad with irrelevant words won’t result to more clicks. Remember to make your Ad as pleasant to read as possible. Targeting your age group is very important. What you can do is create about four or more ads in the same campaign using different age groups and everytime you create your ad, do not change the country. Stick to the same country for all the ads in the same campaign. For example: (Ad1-ages19-29), (ad2-ages 30-39), (ad3-ages 40-49) , (ad4-ages 50-64).
• Decide on a category for the audience.
You may want to call out to everyone but advertisements work best when you have a targeted cluster in mind. As much as you intend to lure in all types of folks to check out your Facebook Ad, you have to narrow it down to specifics. If you’re promoting an emo band’s hits, your audience should be teens who enlisted the kind under their interests.
• Get creative.
Nobody wants to hand out his time to a dull presentation. The more interesting your Ad is, the better. Be witty with your sales pitch. Play with your prowess with words and produce an image in high quality.
Your Facebook ads NOT approved?
Unfortunately sometimes our ads get disapprove and for the simplest reason. Most importantly, follow Facebook ads guideline when it comes to your ads. Read the guideline but simply do not guarantee success. Examples, do not guarantee that people will lose a certain weight or even guaranteeing someone will make money. Simply make you ad realistic.
• Call out to businessmen specifically on your Facebook Ad.
Your purpose of advertising on the social networking site is to attract others. You should be particular and target businessmen when you set your preferences. There’s a high chance that these people are also looking for the same things as you are.
Facebook Ads may be expensive but because they can reach out to millions of people all over the world, they’re going to be worth investing in. When you create them, you have to ensure that your message focuses solely on what you’re advertising. Don’t blur what you’re broadcasting for Facebook users’ sake and for yours too. Be concise and do things just right.
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